New Work for Avery Dennison RBIS in Los Angeles

Commissions come and go and spending time on assessing jobs and costing jobs are sometimes like chasing a very quick dog down a very dark alley , this commission wasn’t like that, this commission was probably one of the highlights of my working career.
It’s not ever day that you get the opportunity to shoot in Los Angeles and it’s not every day you have a creative director that kept tracks on you for over 7 years. Back in 2009, I was commissioned by Angus Mcguffin to shoot a collection of portraits for a campaign for Compass Group, the campaign was based on the use of British produce within the catering industry and I traveled around the UK photographing food suppliers from onion and parsnip growers to farmers who reared lamb and pork.

Fast forward 7 years and I’m having a conversation with Angus again about creating a fashion/ performance sport / lifestyle image library for Avery Dennison RBIS in Los Angeles. Initially, the shoot was discussed a year ago but was put on a back burner for 6 months but fortunately came back into play around April this year with casting and location’s sorted by the end of May. Working in close conjunction with Scott Downing of Image Grove productions and Angus in London we planned out over 75 scenarios over locations in the Arts District in downtown LA , Dockweiler Beach , local recreational parks in Culver City and finally finishing up at White Point beach on the Palos Verdes shoreline. We dipped into the LA denim scene spending a day with the guys at Lot, Stock and Barrel and Amy Leverton and finished the shoot with a collection of street skaters and surfers.

From live casting in the arts district, scouting locations all over Los Angeles and engaging with
Scott my producer in LA (thank you Tim and Iain ) this was a first for me and with no agent to
bounce off I did have the odd sleepless night about working on a production of this scale but I can
honestly, say the shoot ran really smoothly and I will now have friends on the other side of the
planet if I can wangle more work in the US.

Thanks to all the crew that worked so hard on this job Kelsey Zhan, Toren Graye, Dana Kozef, Tom Ostergard, Jake and Kelsey and all the talent.

Special shout to Mr. Johnny Burrell who traveled with me for the shoot and kept my feet on the ground, Scott Downing producer extraordinaire and finally Angus Mcguffin for entrusting me with such a great project.
Till the next time (hopefully) xx

A gallery of some of the edits from the shoot can be viewed here

All the behind the scenes pictures are copyrighted to Scott Downing, thanks, buddy.

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